Is Apple News Worth the Investment?

Apple News is a great way to keep up with the latest news and events, but is it worth the investment? Let’s take a look at the pros and cons of using Apple News.

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Introduction

Apple News is a new app that allows users to access a variety of news sources in one place. It curates articles from many different publications and has features that allow users to save articles for offline reading, customize their news feed, and more. But is Apple News worth the investment?

There are a few things to consider when deciding whether or not Apple News is right for you. First, it’s important to think about how you typically consume news. If you like to read in-depth articles from a variety of sources, Apple News could be a great option for you. However, if you prefer to get your news from social media or watch video content, Apple News may not be the best investment.

Another factor to consider is cost. While Apple News is free to download, some of the content within the app may require a paid subscription. For example, if you want to read articles from The New York Times or The Wall Street Journal, you’ll need to have a paid subscription with those publications. Not all articles within Apple News will require a subscription, but it’s something to keep in mind if you’re thinking about making the switch.

Finally, it’s worth considering how much time you’re willing to spend reading news on your phone or tablet. If you’re looking for a way to catch up on the day’s headlines quickly and easily, Apple News could be ideal. However, if you find that reading long-form articles on your phone isn’t really your thing, there are other options out there that might be better suited for your needs.

So is Apple News worth the investment? It really depends on your individual needs and preferences. If you think it sounds like a good fit for you, why not give it a try?

What is Apple News?

Apple News is a news aggregator and app developed by Apple Inc. It was announced at the WWDC 2015 event on June 8, 2015, and was released on September 16, 2015, as part of iOS 9. The app is free for users with an iPhone or iPad running iOS 9 or later; a subscription is required to read most articles, although some are available free of charge. The app is available in select countries.[1]

The service collects articles from various online sources and presents them in a standard format that allows for easy reading on an iPhone or iPad. In addition to its own editors, Apple News also relies on online publishers to provide content directly through the app’s “Publishers” section. These articles do not go through Apple’s editorial process and are not subject to the same guidelines as those in the main “News” feed.[2]

The app has received mixed reviews from commentators. While it has been praised for its clean design and ease of use,[3][4][5] others have criticized it for a lack of diversity among its news sources,[6][7] as well as its handling of sensitive topics such as police brutality.[8][9]

The Pros of Investing in Apple News

Apple News is a great way to get your news fix while on the go. It’s also a great way to keep up with the latest headlines without having to deal with ads. Apple News is also more reliable than other news sources because it uses human editors to curate its content. However, there are a few downsides to Apple News as well.

Reach a Wider Audience

Apple News offers publishers the chance to reach a far wider audience than they would be able to on their own website. This is because Apple News is available across all Apple devices, including iPhone, iPad, and Mac, as well as being integrated into the Safari browser on non-Apple devices. This means that your articles have the potential to be seen by millions of people.

Increase Engagement with Your Content

When you invest in Apple News, you instantly increase the engagement with your content. With over 100 million monthly active readers, Apple News is one of the most popular news platforms out there. And because it’s integrated with other Apple products like Siri and the HomePod, your content has the potential to reach an even wider audience.

Get Paid for Your Content

Apple News is a great way to get paid for your content. Apple News pays publishers a percentage of advertising revenue, and you can keep 100% of the subscription revenue if you choose to offer your content behind a paywall.

In addition, Apple News offers a number of features that can help you increase your reach and engagement, including integration with the Apple News app, Search Ads, and Message center.

Apple News is also a great way to build relationships with other publishers. By sharing your content on Apple News, you can connect with other publishers and readers, and develop deeper relationships with both.

The Cons of Investing in Apple News

Apple News is a great platform for news publishers to reach a wide range of people. However, there are a few drawbacks to investing in Apple News. One of those drawbacks is that you will have to share your revenue with Apple. Another drawback is that you will need to have a certain number of articles published every month in order to maintain your status on the platform.

It’s a New Platform

When Apple News first launched in 2015, it was only available to users in the United States. In the four years since then, the platform has expanded to include Canada, Australia, and the United Kingdom. But even with this growth, Apple News is still a relatively new platform. This means that there isn’t a ton of data on its efficacy, which can make it difficult to gauge whether or not it’s worth investing in.

You Need to be Approved to Publish

If you want to get your stories in front of the 100 million+ people who use Apple News, you need to be approved by Apple first. That process can take a while, and there’s no guarantee you’ll be accepted.

Additionally, Apple News doesn’t provide publishers with much data about how their stories perform. You’ll be able to see some basic stats, like how many people have viewed your story, but you won’t get any insights into things like how long people read your story or what parts of it they found most interesting.

You’re Not in Control of the Ads

When you invest in Apple News, you’re not in control of the ads that appear on your site. Apple has complete control over the ad inventory and what types of ads are served. This can be frustrating for publishers who are looking to generate revenue from their Apple News content.

Conclusion

Overall, we think that Apple News is worth the investment for most people. While the subscription cost is not trivial, it is a reasonable price to pay for access to a large and growing library of high-quality content. In addition, the service offers some unique features that can’t be found elsewhere, such as the ability to follow specific topics and creators. If you’re someone who spends a lot of time reading news online, we think Apple News is definitely worth checking out.

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